Key Tools in Your Marketing Research Survival Kit by Michael Richarme An executive understanding of eleven multivariate analysis techniques, resulting in an understanding of the appropriate uses for each of the techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan.
Little Data by Jerry W. Product Testing by Jerry W. Written by Julia Cupman. Equally important, choice modeling helps marketers understand the many variables that underlie that forecast. The measures are based on consumer behavior, statistics, and psychology theory with empirical support.
Thomas The Net Promoter Sscore is not a magical formula, but a flawed formula that loses much of the information in the original answer scale.
Thomas A summary of product testing techniques and guidelines for testing consumer products. Strategy of Leverage by Jerry W. All of these are elements you would expect from a trusted market research partner.
Thomas The analysis of survey data is a massive topic, and most of this exotic landscape is beyond the purview of this article. Qualitative Analytics by Jerry W. According to a survey of enterprise IT software development professionals, enterprises using the cloud see improvements in time to market as well as higher productivity.
Thomas Much has been written about how to conduct qualitative research that is, the techniques of moderating and interviewingbut comparatively little has been published about the far more important task of analysis and reporting. Small Business Survival by Jerry W.
Comparison of Segmentation Approaches by Beth Horn and Wei Huang Segmentation approaches can range from throwing darts at the data, to human judgment, to advanced cluster modeling. Thomas A humorous article about how advertising agencies can defend their advertising from marketing research attack.
Large organizations have tendencies, or peculiarities, that often complicate the process of measuring, understanding, and using customer satisfaction or customer experience data.
Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT.
However, segmentation techniques are evolving and techniques that were common practice in the recent past are rapidly being supplanted by newer, more meaningful segmentation techniques.
Thomas Most analysts define operations research and management science to mean the application of the scientific method and advanced analytics to the solution of business problems.
This is particularly evident at the simplest level of analysis, customer segmentation. An summary of the different elements of marketing. Calibration of brand part-worth utilities based on in-market data such as that derived from store scanner data can deliver more accurate measurement of price elasticity and better market predictions of demand response due to price changes.
In this time of rising prices and uncertainty, it is helpful to understand what external market and economic factors are impacting the attitudes and perceptions of consumers.
Getting Inside the Consumers Head by Diane Brewton A look at the difference in health and nutrition attitudes and behaviors between heavy restaurant visitors and light restaurant visitors.
This article outlines some basic guidelines to help you decide if a private panel is right for your company.
This article contains six simple steps to making an innovation community effective. By examining early adopters of new technologies from a number of countries, an understanding can be gained of whether fatigue has set in, how, and why. And how do you measure and manage brand equity to maximize profits over the long term?
What used to be called the marketing research is now often called consumer insights. White Papers In this white paper, we look at how putting the customer at the heart of your business can deliver an exceptional customer experience, and ultimately boost profits, along with some of the typical approaches for conducting customer experience research Uncover advice on what you can do in the EMM buying phase.
Despite the shock and rubble of tectonic upheaval, new opportunities are visible through the clouds of confusion. Access these findings to discover the answers to key cloud questions now. Lessons Learned and Prescriptive Remedies by Felicia Rogers and Michael Richarme This paper presents a series of preventative measures that researchers can and should take to reduce vulnerabilities of survey cheaters.
Choice Modeling Analytics—Benefits of New Methods by John Colias An overview of the benefits of several technical advances in choice analysis, including experimental design algorithms, segment- or customer-level models, and model calibration. Thomas An examination of the secret to successful development of new products.
Focus groups are rarely predictable. The key to success is being able to use the data you collected to develop effective CEM strategies. Thomas A look at the role of mock juries in the legal process, along with guidelines for their conduct.
A look at using advanced analytics, including perceptual maps, in determining the brand positioning in the minds of consumers. Thomas Marketing is tricky business and a dangerous career. Thomas An article about the psychological principles that underlie successful advertising.AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.
Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. Market research and marketing white papers on business-to-business topics, including customer loyalty, surveys, research, branding, price and segmentation.
Digital measurement and digital data become an increasingly relevant source of insights for gathering market intelligence and conducting market research. Its definition and scope warrant a closer examination.
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In this white paper, expert analysts at Freedonia. Marketing Research White Papers. Free white papers and articles on different marketing research techniques. Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation.
These articles detail the best practices for research. All articles were written by marketing research professionals. WHITE PAPER: This study analyzes the EMM market, ranking the top 14 vendors by revenue and revealing the market trends and events that have helped shape the market landscape.
Uncover advice on what you can do in the EMM buying phase.Download