Even if McDonalds starts declining, the strategies used by McDonalds will never be forgotten since they are one of the most prominent and effective management strategies ever to have been established.
Positive American image is one of the positive external environmental factors.
In next chapter of the paper, it conjectures possible future strategies formulated within the organisation. This rapid environmental change may well eventually force MacDonalds to switchover its targeted customers to elderly people.
James Cantalupo, the president of McDonalds Corporation, remarks that his strategy is to become as much a part of local culture as possible and protests when people call McDonalds a multinational or transnational.
On the contrary to this, there are some threats negative external environmental factors. It means that the food obtained at McDonalds is unhealthy, bad for diet, tasteless and low quality.
Analysing the environment is a critical component of the strategy process since successful companies have a strategy that aligns well with the environment. The market has been immensely damaged including a supply chain of Macs ingredients. According to the case study, McDonalds ought to be considered not only as an outstanding international mega-hamburger chain but also as a representative of the cultural message transmitted through Hollywood and other American culture.
Customers line up, self-seat and clean up by themselves. McDonalds is still one of the fastest growing companies and considered to be on a growth stage. Secondly, it identifies the organisations current mission, objectives and strategies.
The author points out that even though McDonalds franchises outside the United States are mostly operated and managed by non-American franchisees, its distinguishing double arches of McDonalds always represent the United States of America as Stars and Stripes does.
But more importantly, an ease of access reasonable part-time workforce specializing manual work, the fact that it only needs limited ingredients available everywhere such as potato, chicken, etc should be remarked.
Especially, in a developing country such as China, the radical social change can be an opportunity for McDonalds. In this part, the paper analyses the environment in which McDonalds is given, and the opportunities and threats are identified.
In China, a rise of new middle classes and its single-child family policy accelerate the expansion of McDonalds chain, which is also caused by a rise in the amount of money and attention lavished on children.
It facilitates customer rotation within shops and enables cost-saving shop keepings. It might firstly emphasis its American image initially then it will be eventually localized and integrated into each of the societies naturally as it is perfectly exemplified in China. Macs child-friendly strategy is a key of its expansion strategy.
The external environment seems to be best-suited to MacDonalds.
McDonalds greedily sought after its market overseas. McDonalds main consumer target, middle-classed family, is everywhere in any countries. McDonalds stunning strategy is not only exclusive in its franchise but also its unique management system.
As noticed above, single-child policy and a rise of middle classes and a collapse of outdated Confucian family system resulted from rapid expansion of McDonalds in China.
The another eminent strategy introduced by McDonalds is self-service.
Identifying the organizations opportunities Firstly, the environment in which McDonalds is given varies from place to place. Talking about weaknesses of McDonalds, it is firstly pointed out that a typical image of McDonalds is junk food.McDonald's Corporation is the world's largest chain of fast food restaurants, serving about 47 million customers daily through more than 33, restaurants in countries worldwide.
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